Modern pizza evolved from similar flatbread dishes in Naples, Italy, in the 18th or early 19th century, but the word pizza was first documented in 997 AD in Gaeta and successively in different parts of Central and Southern Italy. Pizza was mainly eaten in Italy and by emigrants from there. This changed after World War II when American troops stationed in Italy came to enjoy pizza along with other Italian foods, and brought heir new found love for pizza home with them. 

Since that time, pizza has become one of the most beloved foods in American culture. Everyone has a favorite style of pizza. On the west coast, Californians like to push the envelope on innovation with pizza. Their crust is thin and crisp, pretty nondescript, with a much bigger focus on the toppings. In Cali, you could see anything from oysters and pineapple, to arugula and avocado, to tofu and truffles, as well as anything and everything in between. Then there’s the classic New York stye with its famous crust that is thick and crisp only along its edge, yet soft, thin, and pliable enough beneath its toppings to be folded in half to eat. Traditional New York toppings are simply tomato sauce and shredded mozzarella cheese. New Yorkers don’t like to screw with tradition! They stick to the basics. In Chicago, we think our style rules, with its deep dish thicker crust, copious amounts of cheese, chunky tomato sauce, and don’t forget the meat that we like to call “sossij” (A.K.A sausage). Lots and lots of it! 

Whatever your style, pizza is a go-to for lots of busy people. You and your coworkers in the middle of  marathon meeting at the office? Order some pies delivered so you can talk and eat into the night. No time to get ready for dinner after shuffling the kids around for Friday night sports? Bring home the carryout boxes and feed the team. Long night of “Social” drinking and need a base to soak up some of the alcohol? Get some Za slices to go for the late night munchies. 

None of this really sounds like pizza is any way being used as a functional food outside of the function of enjoyment. Nothing wrong with that, but what if you could have pizza that is actually super tasty and good for you? Not many options out there for carry out or frozen when it comes to a healthy version of this celebrated pub food. Making it at home from scratch is a real pain in the ass. Or is it? We developed a pizza dough mix that is super easy to make. With only three extra ingredients and less than 15 minutes of your time, you can roll our a delicious and nutritious crust that will amaze you with its taste and texture. We call it Its-A-Nice-A-Dough, and it is in deed a pretty darn nice dough! Made with our innovative Super Seed Flour. This mix delvers some awesome features:

  • Vegan friendly.
  • Free of the top 8 allergens including gluten, dairy and nuts.
  • 8 grams of plant based protein per slice. 
  • Naturally occurring vitamins and minerals.
  • Essential fats including omega-3 fatty acids.

Even better, this crust is delicioso. We use a blend of organic Italian spice seasonings that give it some real zest. The crust holds up to. Pile on your favorite toppings and it holds together like a champion - bravissimo! Not only that, you can use it to make all kinds of Italian goodness, including calzones, muffins, biscuits, and flat breads. Heck, it’s not just a Nice dough… Ats-An-AWESOME-Dough! 

Older Post
Newer Post
Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now